Created by someone
who has lived the exact same
experiences
you might have.
An individual perspective — not a brand page.
Written for beginners, by someone who was one.
From India. For the world.
A video I
couldn't ignore
At first, I didn't even want to see it. It was difficult to watch, disturbing, and hurtful. However, after realizing that their pain is continuous while mine was temporary I decided that if I was benefitting, then I needed to be knowledgeable about it.
That's why I forced myself to look.
Not out of the wish to hurt myself, but out of the need to be realistic.
As I didn't want to say:
"I cannot watch this."
When the truth is that they:
"Cannot BEAR that."
The more I saw, the less possible it became for me to separate my decisions from their reality.
At that point, my view of veganism completely changed.
It wasn't something I was doing just for fashion, but rather a necessity.
This website is not meant to criticize anyone.
Rather, it's meant to assist people into becoming aware, asking questions, learning what veganism really is and how to get into a vegan lifestyle.
As ignoring cruelty does not mean its non-existence.
Awareness is what makes change possible.
"I didn't go vegan. I kept trying to go vegan. That felt like two entirely very different things, and that difference kept my speed up."
I was genuinely baffled in the first couple of weeks. I didn't know what to eat in the mornings. I didn't know how to say it around the dinner table. Every internet guide I saw contradicted the next guide. I knew what I didn't want. Now I just had to work out how to do it right, as an Indian, in an Indian diet, with an Indian family, on a real budget.
That's the baffling process, doing it alone, imperfectly, on my own speed, that inspired this website.
The beginning's barely that serious. Just quietly acknowledging something you can't ignore anymore.
Imperfect. Gradual.
And it worked.
"Maybe not today. Maybe tomorrow."
The biggest thing I noticed in myself: the more I commanded myself "I can never eat this again," the more I kept thinking about that exact food. Making rules was making the cravings worse. So whenever I wanted something, ice-cream, chai in the mornings, cheese, I told myself: not today, maybe tomorrow. Tomorrow happened. I told myself the same thing. With time, the craving eased. It no longer felt like deprivation. It felt like a choice that I was making on my own, for my own reasons, as the need arose.
First not ordering dairy on eating out
Becoming a vegan outside was easier, was not involved with family, didn't have to justify. A tiny, achievable change. That's where I began.
Cut back dairy at home, one thing at a time
Not everything all at once. First cheese, then cheese less regularly, then milk with tea, slowly, every month, not every day. Without a press conference. Without any compulsory display. Simply a quiet switch.
Found substitutes I actually liked, not just tolerated
Oatmilk for tea. Coconut Yoghurt. Tofu bhurji that didn't make me gag. The switch came when I stopped looking for exact duplicates and experimented more in the kitchen.
Chucked out wellness blogs and read genuine research
Switching from opinion articles to GP resources, proper research and guidelines made me feel I could catch up with the information. I no longer felt anxious. I felt intrigued.
Realised veganism exists beyond food
Leather, silk, honey, tests on animals on skincare, beginners don't have a clue till they're a few weeks in. I didn't either. That's not a mistake. That's a process of discovery, at your own pace, no timing involved.
What I search for
didn't exist.
The Indian take on being vegan has specific needs most vegan topics ignore, because it was not created with the idea of Indian circumstances. Protein gifts ranged from weird to eye-watering. Vegan products were costly and in short supply. Indian dishes are based on dairy in ways that feel intimately Indian, not just alimentary. Social occasions are overwhelming and over-significant. And figuring out who to genuinely trust on the internet took longer than I had to spare when I was already this confused.
"I didn't aim to be a vegan royal. I simply wanted to fill the space I kept running into, a stoic, straightforward, India grounded support system. So I built one."
All content on this site stems from a problem I encountered. A meal planner based around ingredients readily available in Indian kitchens. Guides on nourishment based on research not opinions. Affordable options wherever I found them. Accurate accounts of questions I used to search on Google at midnight. Inspiration, but the initial ideas, not the closing ones.
This website was created from an Indian perspective, but the issues it discusses universally apply. Whether you are in the UK, US, CA or Aus. The initial everyday confusion, the credit concerns, the social pressure, the embarrassments, the anxiety, are consistent throughout. The advice is written for all of the above. Examples from India are always marked out. Everything else is relatable.
5 factors that
will never
vary.
Not a marketing tag line. The direct principles I formed this place upon, and wish I'd noticed when I began.
No shame. Not ever.
You will not be made to feel guilty for where you are. Slow transitions count. Slipping up counts. Starting again counts. All of it counts.
Research over opinion.
Wherever nutrition information is shared on this site, the aim is to link it to published sources — not personal belief. When something is uncertain or debated, I say so clearly rather than pretending otherwise.
India first. Globally useful.
Grocery lists, recipes, protein sources, social situations — built around Indian kitchens and Indian realities. And for visitors elsewhere: the principles apply universally, the examples are always contextualised.
Practical over inspirational.
Motivation is easy to find. A specific, clear answer on a Tuesday night when you don't know what to cook is much harder. That's what this tries to be.
Your pace. Not anyone else's.
There is no right speed. No correct version. The only thing that matters is that you keep going — in whatever way fits your life, your family, your reality.
What I am, and
what I am not.
I am not a clinical expert, a researcher, or a dietitian. I am someone who went through this transition, got confused, searched hard for better information, and wanted to share what actually helped. Here is how I try to approach content on this site — and where its limits are.
All claims linked to original sources
Where nutrition data is shared, I aim to link directly to original reports from organisations such as the Academy of Nutrition and Dietetics, Harvard T.H. Chan School of Public Health, or the NHS — so you can read the source yourself, not just take my word for it.
Honest when the science is still developing
A lot of nutrition research is genuinely contested or still evolving. Where that's the case, I try to say so clearly — rather than overstating what's actually known.
Pages updated when information changes
Knowledge moves. I intend to review content when I know it has become outdated. If you find something inaccurate or have research I haven't cited, I would genuinely like to know.
Not a replacement for professional advice
This is a personal resource, not a clinical service. If you have a health condition, are pregnant, or need individual dietary guidance — please speak with a registered dietitian or qualified healthcare professional, not a website.
To be completely clear: I am Mahima — not a doctor, dietitian, or nutrition researcher. I am someone who went through this transition, got overwhelmed by contradictory information, found better sources over time, and built this site to share what I actually found useful. Use this as a starting point. Always verify health-related decisions with qualified professionals.
Veganism is not a personality. It is not an identity test.
It is simply a choice — made one meal, one day, one question at a time.
Not having it all figured out
is actually a fine place to start.
Whatever stage you're at — day one, month six, or somewhere in the middle — there's something here for where you are right now.